Services & Publications

BrandScience Clinics
Keynote Presentations
Comprehensive Strategies for Genuine Brands

– Brand Assessment Review & Reports
– BrandPromise Development
– Brand Blueprint Guides
– Brand Culturalization Training
Transformation Retreats
Board of Directors’ Retreats
Expert Witness services for Intellectual Property Cases
Personal Brand Counsel for celebrities, Chief Executive Officers and public officials
Products
(Books by Duane E. Knapp)

brand-promise-book
The BrandPromise®: How Costco, Ketel One, Make-A-Wish, Tourism Vancouver, & Other Leading Brands Make and Keep the Promise That Guarantees SUCCESS!  It’s the new currency for success. Author Duane E. Knapp reveals the five step plan for finding and making a “Genuine Promise” that anyone with commitment and integrity can follow. He shares his personal experiences and insights from advising over 325 brands worldwide and his presentations to thousands of people a year.
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gloabal-destination-brand-science-bookGlobal Destination BrandScience™ was created exclusively for destinations, ports, economic development agencies, and chambers of commerce that want to enhance their destination brand success. Destination BrandScience is designed to make you the brand expert for your Destination Marketing Organization (DMO). Comprehensive in scope, reference sections also include two other previously released landmark publications: BrandScience Guide for Destination RFPs and BrandScience Guide for Destination Research.
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brand-mindset-bookThe BrandMindset® – How Companies Like Starbucks, Whirlpool and Hallmark Became Genuine Brands and Other Secrets of Branding Success. Published by McGraw-Hill. The BrandMindset is now available in English, Chinese (Simplified and Traditional), Japanese, Indonesian, Korean, Portuguese, Russian and Turkish.
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