Advisory Expertise
Perfecting Destination BrandScience Perfecting Destination BrandScience
Perfecting Destination BrandScience
Building Genuine Brands Building Genuine Brands
Building Genuine Brands
A brand is only as good as its Promise A brand is only as good as its Promise
A brand is only as good as its Promise
Teaching the Principles of BrandScience Teaching the Principles of BrandScience
Teaching the Principles of BrandScience

The Expert in the Science of BrandStrategy

Duane Knapp is passionate about helping his clients develop brand paradigm shifts that result in a distinct “Position of Privilege.” His unique proprietary process and energetic partnership provide his clients with the expertise to optimize their brand equity by enhancing their customer’s perceptions and experiences. Duane created the science around the BrandPromise Commitment®, the idea that Genuine Brands–and everyone involved–are thoroughly dedicated to providing their customers with a unique experience that enhances their lives.

“A brand is only as good as its Promise!™”

Duane, and his company, BrandStrategy, Inc., a specialized advisory firm, partner with CEOs, boards of directors and senior executives to create successful Genuine Brands. While most professional service firms operate as a consulting group, the concept of advisory expertise is quite different.

Duane’s working partnership with his client’s executives and stakeholders forms a long-term bond that produces remarkable results. His clients become actively involved in each phase of the project and Duane guides every detail. However, at the end of the day, his clients own and execute the strategy for their brand. Duane encourages, teaches and partners with his clients to implement a strategy and develop successful brand solutions.

Duane’s commitment to adding value to his clients’ brands is his paramount concern.

See Duane Speaking to Destination Q in Queensland, Australia